Hospitality 酒店品牌
Universal Resorts
Universal Resorts is the pioneering establishment that has lead the development of tourism industry of Maldives for over 50 years. The company has been acting as the pivotal pillars that has revolutionized the travel and tourism industry of Maldives.
环球度假村是马尔代夫旅游业的先驱，引领该行业发展超过50年。该公司一直是马尔代夫旅游业革命的关键支柱。环球度假村将马尔代夫从一个新兴的岛国打造成了当今世界上最受欢迎的旅游目的地。
Location 地点
DELIVERABLES 交付服务
Digital Strategy 数字化策略
Graphic Design 平面设计
WeChat Management 微信帐户管理
Weibo Management 微博帐户管理
XHS Management 小红书账号管理
CHALLENGES 面临的挑战
One of the biggest challenges in attracting Chinese travelers to your hotel in the Maldives is the fact that there are over 600 hotels to choose from. This means that your hotel needs to stand out from the crowd in order to be noticed by Chinese travelers. Additionally, it is important to make sure that your hotel is visible to Chinese travelers by listing it on Chinese travel websites and promoting it on Chinese social media.
吸引中国游客到马尔代夫酒店的最大挑战之一是那里有 600 多家酒店可供选择。这意味着您的酒店需要从众多酒店中脱颖而出，才能引起中国游客的注意。此外，重要的是要确保您的酒店对中国游客可见，方法是在中国旅游网站上列出您的酒店并在中国社交媒体上对其进行推广。
OUR SOLUTION 我们的解决方案
Establishing a strong presence in China, gaining an upper hand against competitors, and pushing traffic to direct bookings are some of our approaches to tackling the challenges presented.
To be successful in social media marketing efforts, it is important to have a consistent social presence across all platforms. This means posting regularly, using high-quality images and videos, and engaging with followers. We also make sure that the client’s social media content is relevant to their target audience and that it is translated into conventional Chinese.
为客户在中国树立一致的形象以致战胜竞争对手以及推动直接预订流量，是我们应对挑战的一些方法。
想要让社交媒体营销活动成功，在所有平台上建立一个稳定的社交形象非常重要。这意味着定期发帖、使用高质量的图片和视频，并且与粉丝进行互动。我们还要确保客户的社交媒体内容与其目标受众相关，并且被翻译成中文。
RESULTS 展示成果
Through platforms like WeChat and RED, Universal Resorts achieved significant milestones, including over 3.8 million impressions, 413,928 total engagements, and an estimated media value of $296,576 across eight properties. By leveraging creative content, verified account setups, and strategic collaborations with KOLs and A-list celebrities like Qin Hailu, the campaign not only generated increased visibility but also solidified Universal Resorts’ competitive position in a crowded market.
Properties like Velassaru and Dhigali achieved exceptional follower growth, outperforming key competitors who have been active for years, thanks to ad-buy investments and high-quality content. Additionally, the campaign redirected traffic from OTAs to direct bookings, resolving 90% of guest inquiries efficiently and addressing key customer concerns, such as meal plans, activities, and family accommodations.
These results underscore the value of a localized, data-driven approach to social media marketing, offering future clients a proven path to maximizing brand presence and driving direct engagement in one of the world’s most dynamic travel markets.
通过微信和小红书等平台，Universal Resorts 取得了重要里程碑，包括 384万次总曝光、413,928次互动，以及296,576美元的估算媒体价值，覆盖了八个度假村。通过创意内容、认证账号搭建，以及与KOL和一线明星（如秦海璐）的战略合作，本次活动不仅显著提升了品牌知名度，还巩固 Universal Resorts在竞争激烈的市场中的领先地位。
像Velassaru和Dhigali这样的度假村，通过广告投放和优质内容，实现了令人瞩目的粉丝增长，表现超越了已运营多年的主要竞争对手。此外，本次活动成功地将流量从OTA引导至官网直接预订，有效解决了90%的客户咨询，并针对客户关注的核心问题（如餐饮计划、活动安排和家庭住宿需求）提供了全面的解答。
这些成果充分证明了本地化、数据驱动的社交媒体营销模式的价值，为未来客户提供了一条行之有效的路径，最大化品牌影响力并推动在全球最具活力的旅游市场之一的直接互动和参与。
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