The Moxie Series: Yarina Yao

Are there different ways you curate your content towards your western social media (IG, Youtube) versus your Chinese social media (Weibo)? 

Yes. It depends on the audience. My audience of western social media are mainly from California so I will curate content to fit Cali vibes. Chinese ones are more practical content, like news or fitness related videos. It all depends on their goals of using social media. 

与中国社交媒体（微博）相比，西方的社交媒体（IG，Youtube）的内容的方式是否不同？

是的， 内容取决于受众群体。 我对西方社交媒体的受众主要来自加利福尼亚，所以我整理的内容更有加州风情。对于中国的观众则是比较实用的内容，例如新闻或健身相关视频。 这完全取决于受众群体使用社交媒体的目标。

What has been your biggest achievement?

I partnered with SXSW (South by Southwest) in Austin and went to my first Revolve Awards in Los Angeles last year. As a media partner for SXSW, I helped to create content for the event and promoted them on my platforms to show my audience. At the Revolve Awards, I was invited as an influencer to wear their clothes to help promote their brand. Last year I achieved a lot also learned how to better communicate with people and how to better showcase my work.

您最大的成就是什么？

去年，我与奥斯汀的SXSW（西南偏南）合作，并且出席了在洛杉矶举行Revolve颁奖礼。 作为SXSW的媒体合作伙伴，我帮助创建了活动的内容，并在我的平台上对其进行了推广以向观众展示。 在Revolve大奖中，我受邀作为有影响力的人去穿他们的衣服，以帮助提升他们的品牌。 去年，我学到了很多东西，也学到了如何更好地与人沟通以及如何更好地展示我的作品。

How do you see the tech, fashion, and beauty industry evolving in 10 years?

Tech will be one of the biggest elements in the fashion and beauty industry in the coming 10 years. There will be lots of new technology only designed for fashion and beauty. For example, some service similar to the “see now buy now” service used during fashion weeks will help the fashion industry a lot. Take a look right now, people used to do shopping on the street or at the malls 10 years ago. Now we use our phones. 

您如何看待技术，时尚和美容行业在十年内的发展？

在未来10年，科技将成为时尚和美容行业的最大要素之一。 将来，会有很多只为时尚和美容所研究的新技术。 例如，类似于时装周期间使用的“边看边买”服务的某些服务将对时装行业有很大帮助。十年前，人们在街上或购物中心购物。现在，我们使用手机。